Just added to DMX Dublin line-up
Facebook, Spotify, Taboola and INM have now been added to DMX Dublin 2015 Lineup. Namely Tarquin Henderson, Head of EMEA Gaming Sales for Facebook; Fiona O’Carroll, Managing Director of the Digital Business at Independent News & Media; Chris Maples, Former VP of Spotify; Marc Thomas, Head of Media Sales for Taboola. These are not to be […]
More Speakers Announced for DMX Dublin 2015
DMX 2015 will have over 30 Speakers and 4 streams all in one day, and in the one venue, The Aviva Stadium in Dublin. The four streams will be: SME Stream, Acquisition Stream, Conversion Stream and Engagement Stream. There will be keynotes from international expert speakers, and real-life case studies from successful global and local brands. […]
Driving ROI for Digital in Travel
What is paid, earned and owned media? A simple definition is ‘Paid’ is stuff you pay for like print Adwords, TV advertising. ‘Owned’ is stuff you create and own. ‘Earned’ is nice stuff people say you about on Twitter–and anywhere else. ‘Paid’ jumpstarts ‘Owned’. ‘Owned’ sustains ‘Earned’. ‘Earned’ drives cost down and effectiveness […]
Ireland’s Largest Digital Marketing Conference Launched
Three years ago, I came up with the idea of having a digital marketing conference in Dublin. Working with the Marketing Institute of Ireland, the event has quickly become not just the largest digital marketing conference, but the largest marketing conference in the country. March 11 2015 is the date for this years event. I […]
Spuds or start-ups: which one would you place your chips on?
Last week, a hugely successful event took place, with people from all over the world jetting in to make speeches and do deals. The place was full of politicians, famous CEOS and lots of parties. On the event’s busiest day, there were 19,706 visitors. It’s a really inspiring event that is a real showcase for […]
How to keep on top of all things digital
It’s an exciting time to work in marketing. Digital technologies are reshaping the way people buy. There is a big shift of marketing away from what we can generically call ‘advertising’ to experience-driven marketing, such as content marketing, social media and gamification. All businesses recognise the importance of adapting their marketing plans to the digital […]
Digital Marketing Executive Program
The Digital Marketing Executive Programme is the premier digital training course in Ireland. It covers essential digital marketing disciplines. Over 13 weeks, you’ll get a complete overview of the digital marketing landscape. Whether or not you are new to digital, you’ll benefit from this training. It’s ideal if: You have some experience of […]
DMX Dublin 2014
One of the many interviews from todays DMX Dublin.
DMX DUBLIN 2014 – Must Attend
Where will you be today? I will be right here at the must attend Seminar DMX Dublin!!!!
Developing a Content Strategy
Over the years content has stood in the wings without being given the priority that it has really deserved. We have all been distracted by building all our other digital skills, honing our plans to ensure we are optimised and integrated and all the while content has been there, begging to be the centre of […]
The Internet of Things
The IoT (Internet of Things) is the gathering and sharing of information directly with interconnected devices which gathering insights and record and analyse data faster. It is a vision of how we will interconnect with smart devices in the future for the benefit our lives.
Google Glasses
There was an enormous amount of hype about Google Glasses when they were launched with many people immediately wondering how they were going to walk with a small computer inside their glasses and what this would feel like. On top of that how were you going to Search, photos and videos, messaging, apps and much […]
LinkedIn – develop your profile, stand out from the crowd, get the job you want
There has never been a better time to start looking at Brand You and developing a professional and compelling biography on the business networking site LinkedIn. Launched in May 2003 LinkedIn has grown to be the largest business network on the planet with over 259+million users across the globe using the network in 20 languages […]
Facebook Tips for driving engagement
We’ve come quite a long way from the days of putting up our kitty photos and seeing all the likes tally up on your thumbs up button. Gone are those days and in many ways it’s probably a good thing as anything that is that easy to do can be replicated very quickly and easily […]
Video Marketing is a great way to engage your audience
The evolution of video is set to only increase and video is now a highly trackable and what was once really expensive to produce, can now be quickly and easily produced at a low cost. YouTube is now the second biggest search engine
Google Hangouts
Whilst, crowd sharing is not a brand new concept, more and more brands are forever searching and using all the tools at their disposal to engage their consumers and trying to getting to know them a bit better and reward them in a more intimate way. Here is one way that is proving to be […]
Start developing sticky content!
The key to all that is sticky these days is to be interesting and to add value. Doesn’t sound too difficult and it can’t be as we know consumers time is so fragmented into seconds (possibly milliseconds at this point), therefore, it’s not only difficult to get any attention, it’s even more difficult to keep […]
Copywriting your way to success
There are many reasons marketing suits, stay away from the copywriting process involved in developing highly responsive marketing campaigns as these roles have traditionally been seen as separate – suits are client facing and the writers are in the creative team, the roles defined in the commercial world from the very beginning (whoa betides any […]