Ireland’s Largest Digital Marketing Conference Launched

Three years ago, I came up with the idea of having a digital marketing conference in Dublin. Working with the Marketing Institute of Ireland, the event has quickly become not just the largest digital marketing conference, but the largest marketing conference in the country.  March 11 2015 is the date for this years event.  I have been working with the MII on the speaker choice.   2015 promises to be the best year yet.

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Spuds or start-ups: which one would you place your chips on?

Last week, a hugely successful event took place, with people from all over the world jetting in to make speeches and do deals.  The place was full of politicians, famous CEOS and lots of parties. On the event’s busiest day, there were 19,706 visitors.  It’s a really inspiring event that is a real showcase for Ireland.    

No, I am not referring to the Web Summit in Dublin.  I was not at the Web Summit.  Instead, I was another event which has a much bigger impact on Ireland, and, indeed, showed the country at its best .
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How to keep on top of all things digital

It’s an exciting time to work in marketing.  Digital technologies are reshaping the way people buy.

There is a big shift of marketing away from what we can generically call ‘advertising’ to experience-driven marketing, such as content marketing, social media and gamification.  All businesses recognise the importance of adapting their marketing plans to the digital world.   However, few are as prepared as they would like for what this entails.  Why?  Because it very hard to know where to start?   Read on to find out where to start.

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Digital Marketing Executive Program

The Digital Marketing Executive Programme is the premier digital training course in Ireland.  It covers essential digital marketing disciplines.   Over 13 weeks, you’ll get a complete overview of the digital marketing landscape.   Whether or not you are new to digital, you’ll benefit from this training.  It’s ideal if:

  • You have some experience of traditional marketing but know less about digital than they would really like,
  • You have existing experience in digital disciplines but want to understand how different channels can all work together,
  • You want to gain fresh approaches from people who are at the ‘coalface’ of digital.

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Developing a Content Strategy
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Developing a Content Strategy

Over the years content has stood in the wings without being given the priority that it has really deserved.  We have all been distracted by building all our other digital skills, honing our plans to ensure we are optimised and integrated and all the while content has been there, begging to be the centre of the customer experience, so now finally content IS king and stands proudly at the core of all customer centric online activities.  (more…)

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The Internet of Things
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The Internet of Things

The IoT  (Internet of Things) is the gathering and sharing of information directly with interconnected devices which gathering insights and record and analyse data faster. It is a vision of how we will interconnect with smart devices in the future for the benefit our lives. (more…)

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Google Glasses
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Google Glasses

There was an enormous amount of hype about Google Glasses when they were launched with many people immediately wondering how they were going to walk with a small computer inside their glasses and what this would feel like.  On top of that how were you going to Search, photos and videos, messaging, apps and much more while wearing this rather geeky eyewear.  (more…)

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LinkedIn – develop your profile, stand out from the crowd, get the job you want
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LinkedIn – develop your profile, stand out from the crowd, get the job you want

There has never been a better time to start looking at Brand You and developing a professional and compelling biography on the business networking site LinkedIn.  Launched in May 2003 LinkedIn has grown to be the largest business network on the planet with over 259+million users across the globe using the network in 20 languages (the top 4 countries are USA, India, Brazil and the UK). (more…)

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Facebook Tips for driving engagement
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Facebook Tips for driving engagement

We’ve come quite a long way from the days of putting up our kitty photos and seeing all the likes tally up on your thumbs up button.  Gone are those days and in many ways it’s probably a good thing as anything that is that easy to do can be replicated very quickly and easily by anyone.  There are many tactics to driving your engagement levels on Facebook, beyond the Likes and it’s time to look at what’s affecting Facebook including trends from other channels and to look at what you can yield from your engagement rates. (more…)

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Google Hangouts
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Google Hangouts

Whilst, crowd sharing is not a brand new concept, more and more brands are forever searching and using all the tools at their disposal to engage their consumers and trying to getting to know them a bit better and reward them in a more intimate way.  Here is one way that is proving to be popular with brands and consumers –  Google Hangouts . (more…)

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Start developing sticky content!
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Start developing sticky content!

The key to all that is sticky these days is to be interesting and to add value.  Doesn’t sound too difficult and it can’t be as we know consumers time is so fragmented into seconds (possibly milliseconds at this point), therefore, it’s not only difficult to get any attention, it’s even more difficult to keep people returning to you and your channels.  Developing and testing sticky content is an essential part of marketing these days and one of the easiest

Camera and phone
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ways to achieve this is to be interesting and therefore create engagement.  (more…)

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Copywriting your way to success
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Copywriting your way to success

There are many reasons marketing suits, stay away from the copywriting process involved in developing highly responsive marketing campaigns as these roles have traditionally been seen as separate – suits are client facing and the writers are in the creative team, the roles defined in the commercial world from the very beginning (whoa betides any suit trying to muscle in on making the ‘creative’ process – it would almost always be tears).  Well things have changed over the past few years and at this point in time, with the advent of self publishing, it appears that we all have to bring out our inner suit and we are all ‘creative’ and need to tap into our most inner creative writing juices. (more…)

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Building Brand You
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Building Brand You

We have never been busier multitasking, whether busy building our own companies or full on working for companies and we rarely stop to think of how much time we spend promoting and curating the brand names we work for, we just get on and do it as part and parcel of our every working day.  Of course this is the way it should be, you should be building a brand which people want to be part of and a company should make you want to run into the office every day to be part of their great brand experience. (more…)

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The BEST of very fine Vine 2013!
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The BEST of very fine Vine 2013!

Launched at the beginning of this year, Vine is a video-sharing app. But it’s not just any video-sharing app. It’s designed in a way for you to film short, separate sequences so they can be linked together for a total of six seconds. Each short video plays in a continuous loop, and are viewable directly in Twitter’s timeline or embedded into a web page.  The app has set some very high standards in the market place as it has already, within six months of release (iOS version), attracted over 13 million users (more…)

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Online Adspend goes €150m+ and set to continue to increase 15% for 2013
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Online Adspend goes €150m+ and set to continue to increase 15% for 2013

The past few years has been an exciting time for online advertising seeing an explosion of different advertising channels – social media, search and numerous more coming to the forefront and developing online advertising to become one of the biggest media categories in Ireland.  The biggest push for online media came over the past few years during the recession, where client budgets saw a massive review and down grade of major media

Online Advertising
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spending across TV and Press.  (more…)

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