Building Brand You

Superman

We have never been busier multitasking, whether busy building our own companies or full on working for companies and we rarely stop to think of how much time we spend promoting and curating the brand names we work for, we just get on and do it as part and parcel of our every working day.  […]

The BEST of very fine Vine 2013!

Visualising Vine

Launched at the beginning of this year, Vine is a video-sharing app. But it’s not just any video-sharing app. It’s designed in a way for you to film short, separate sequences so they can be linked together for a total of six seconds. Each short video plays in a continuous loop, and are viewable directly […]

Online Adspend goes €150m+ and set to continue to increase 15% for 2013

Online Advertising

The past few years has been an exciting time for online advertising seeing an explosion of different advertising channels – social media, search and numerous more coming to the forefront and developing online advertising to become one of the biggest media categories in Ireland.  The biggest push for online media came over the past few […]

SMS Marketing can Benefit Your Business

With the growing number of emerging online marketing channels and the development of smart phone technology, it’s only natural that some of the more tried and tested online channels are being left in the dark by the colourful new kids on the block. There was a time, quite a number of years ago, that text […]

How big brands are winning new customers

Mobile phone

How big brands are winning new customers The name of the summit might peak a few excited shopaholic eyebrows, however, this, sadly, is not the holy grail of shoppathons or a gathering of the largest malls in the world.  This is however, the summit where retailers from all over the world gather to share and […]

Inspired and creative marketing for you and your team’s success

Read

When someone asks you to come up with a creative idea on the spot, it’s perfectly normal, for your brain to freeze.  When this happens, gaps of stammering silence tend to follow possibly with a frenzied amount of face stroking as not many of us can come up with creative ideas on the spot, after […]

Start an ecommerce business the easy way and get profitable quickly!

Tiffany and Co

You’ve heard it a hundred times and it’s true, there really is no better time to start up an online business.  With lots of consumer and enterprise options available, at every price point, it’s no surprise that ecommerce is booming. Irish e-commerce websites spanning retail, travel and charity verticals, which had combined revenue in excess […]

What Marketing Strategies do you need for today?

Do you get the feeling at the moment that the marketing world is one large mass of opportunity but slightly overwhelmed by the choice and which channels to choose.  And when you do choose, how are you integrating your  traditional channels i.e TV, Print, Radio? Are all these synching with your online activities? Thankfully the […]

Retail needs to wake up if they want to capture online shoppers.

girl with mobile phone

A comprehensive survey from the USA shows that companies with developed Shopper Marketing plans are growing 50% faster than any other categories they participate in and there is a similar trend across Europe.  This continues to highlight  the way in which the shopper’s expectations are becoming more demanding in conjunction with the growth of digital. […]

Mobile Marketing is a sure win for 2013!

Mobile World Congress

The Mobile World Congress 2013 in Barcelona this year was packed full of diverse sessions with the headline acts coming from the major European Telecoms operators focused on  deregulation and OTT operations. There were a number of key trends at this year’s congress  – ‘smart boredom’ (clever ways of coping with the moments of “minor […]

Google’s Panda and how it will affect your marketing plan

Yes, Search will still be around and will take even more important online role with the new release of Google’s Panda update from 2011.  The latest news from Google is that they will be weeding out any ‘thin’ sites and immediately start dropping their rankings.  It also means that  Social Search will increase with more […]

Great benefits of Remarketing

Remarketing is the latest, highly effective online advertising solution which is reaping significant results.   It keeps track of your visitors on your site by placing a small piece of code on your site and then cookies follow you around the internet and keep showing you the products or services your were browsing earlier.   The ads […]

Best Financial Manager on the Planet, your own personal manager

Wally may sound a familiar name to you possibly the a Scott Adams creation made famous on his epic comic strips or Dave Franco’s bricklayer Wally in the Lego movies or even more recently the Wall E, however, none of these well known Wally’s are able to manage your finances as well as this little […]

iBeacon – bringing shoppers more added value

The latest in a round of location based communications.  The Apple iBeacon launched with so far, a fair amount of success.  The iBeacon is BLE a small low energy blue tooth device which can be placed in locations where consumers may be active for example at the check-out or at a product display and so […]

Top SEO trends 2013

Seo_Trends

SEO to GROW The importance of SEO is now been widely recognised along with the critical need to develop integrated SEO within your marketing strategy to ensure reach across all marketing channels.  Combine this with the frequent changing of Google algorithms and you soon realise how more demanding marketing has become and the additional time […]

The New VP’s of Marketing and the Rise of the Growth Hacker

Growth Hacking

It’s quite a dramatic job title “Growth Hacker” and one that is relatively new to 2013.  Coined by Sean Ellis and rooted in Silicon Valley, it’s a  role that involves a clever mix of marketing, technology and some very out-of-the-box creative thinking and which is winning accolades in both media coverage – for its bravery […]

The Top 10 ways to Measure Social Media

Social Media Icons

There is no standard measurement of social media success. Or if there is, I have not found one. However, I have pulled together what I consider to be the top ten measures of success – across all industries.

What makes a strategy good or bad?

Download this simple, easy to follow Marketing Strategy Framework which you can print out and refer back to again and again.