Why and how to outsource.

Here are the short versions of why you should aim to outsource as much as possible: Leverage Flexibility 24/7 support and assistance Access to people who can do it cheaper Enable you to grow faster. But there is more to it than this. It about the value you place on your time.  I believe that […]

When and how much?

Everybody knows that it is easier to make money from an existing customer than it is from a new one.  It is also cheaper to get sales from existing customers than it is to acquire new ones.  So it is extremely important to focus on keeping those current and past customers happy. Hence why I […]

Long or short copy?

Let’s talk about long copy versus short copy. The general consensus of opinion is – ‘no-one reads a four-page letter or long form advertisement’; ‘long letters are old-fashioned’; ‘today’s readers want a short sharp one-page one-paragraph message’. We will discuss the origin of this fallacious thinking another time. But for now, don’t you believe it!  […]

The 7 unheard questions!

Any communication with a potential customer must endeavour to answer the reader’s unheard questions. Your email is unexpected. They are not lying around thinking about your brand. And your email or other communication has just shown up. So look at it from their perspective – here are the questions they are asking: 1. Who is […]

Simple tools for Affiliate Marketing that I use

The main tools I use for Affiliate Marketing: • Affiliate Showcase: http://www.affiliateshowcase.com/Article Marketing: • Ezine Articles: http://ezinearticles.com/ • iSnare: http://www.isnare.com/ • Articles Base: http://www.articlesbase.com/ • Buzzle: http://www.buzzle.com/ • Search Warp: http://searchwarp.com/ • ArticleAlley.com: http://articlealley.com/ • GoArticles.com: http://goarticles.com/ • Web-Source.net: http://web-source.net/ • Article Set.com: http://www.articleset.com/ • WebProNews.com: http://www.webpronews.com/ • Articles Dashboard: http://www.articledashboard.com/ • Knol: http://knol.google.com/k • […]

Free Wiki Tools

• PBWiki: http://pbwiki.com • Wiki.com: http://wiki.com • WetPaint: http://wetpaint.com • WikiSpaces: http://wikispaces.com • PBWorks: http://pbworks.com • WikiDot: http://wikidot.com

The Definitive List of Online PR Resources

• PRLog: http://prlog.com • 1888 Press Release.com: http://www.1888pressrelease.com/ • 24/7 Press Release: http://www.24-7pressrelease.com/index.php • Add PR: http://addpr.com/ • BizEurope.com : http://www.bizeurope.com/pressrelease.htm • eCommWire.com : http://ecommwire.com/ • Express-Press-Release.com : http://express-press-release.net/ • Free-News-Release.com : http://www.free-news-release.com/ • Free-Press-Release.com : http://www.free-press-release.com/ • Free-Press-Release-Center.info : http://www.free-press-release-center.info/ • FreePressIndex.com : http://freepressindex.com/ • FreePressRelease.co.cc : http://www.freepressrelease.com.au/index.asp • FreePressReleases.co.uk : http://www.freepressreleases.co.uk/ • i-Newswire.com: […]

How to turn 1 into 10, without lazily adding a zero!

Last week I covered what to do when you were stuck for ideas.  Well, this week, here’s how to take those ideas and turn them into another blogs, articles, pieces of content, whatever you wish to call it or use it for. Take an piece that you have written and respin it these 10 different […]

Stuck for something to write about?

One of the questions  I get asked is ‘how do you write when you are not really a writer?’. Or worse, if you are a write and you are stuck. I’m willing to bet you have more topics to write about than you have time. But, here are a few suggestions to help you get […]

How to Market Your Business to Generate Sales

Oliver Wendell Holmes said, “The great thing in life is not where we stand, but what direction we are moving.” Business is an evolving organism and in order to stay competitive you need to evolve with it. No matter what business or industry you are in, you need to market in order to generate sales. […]

Email tools – the handy list!

In order to manage an email list, you need to have the software to do so.  Use a hosted solution such as those listed below.  They are easier to set up and manage, and they are also white listed, which means the major ISPs trust emails sent from their servers.  This helps improve deliverability, so […]

Facing the blank screen

Facing that blank screen The toughest job for any writer is to start writing. You sit in front of your computer and …… nothing happens. You are now at the point that requires discipline and determination. How to start the creative process? Maybe you could try some of the following: Try holding an imaginary conversation […]

7 Ways to Convert Visitors Into Subscribers

Was thinking about this and have come up with 7 ways to convert visitors into subscribers 1. You could offer your visitors a free ebook if they subscribe to your free e-zine. 2. You could offer your visitors a free advertisement in your free e-zine if they subscribe. 3. You could offer a free automatic […]

Ideas for your copywriting

Want to write ad copy like the pros – check out these 7 tips. 1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales. 2. […]

CityJet Launch on the streets of London

CityJet

The CityJet Launch Campaign has been spotted out in the wild. Big poster targetting the Hoxton / Shoreditch crown – nicely covering up a building. Well done to the folks at 7Stars  Media.

CityJet launches in London

CityJet

Over the last couple of months, I have been working on the one of the biggest brand launches of my career. CityJet merged with VLM Airlines earlier this year.  The two brands became one in mid-year and, the brand is being launched in its London heartland this week. Lots of outdoor, lots of press and, […]

Getting Results with Viral Marketing

As we all know it is important to remain successful on the internet, creativity is necessary. Since so much competition is going on, you should be on the cutting edge of attracting traffic to your site. Even if you’ve got an amazing product or a great web site, people won’t even know you exist if […]

Four Tips for Link Trading

Link trading is a great, free way to promote your small business.  However, many links pages are crowded with inappropriate or disorganized links, taking away from the professionalism of the website.  Here are a few tips to make your links page work for you: 1.  Place your links page at the end of your website.  […]

What makes a strategy good or bad?

Download this simple, easy to follow Marketing Strategy Framework which you can print out and refer back to again and again.