Sticky Handouts

The key to a great promotional handout for a trade show event is that it provides needed information about you and your business.  But for it to stick, in other words, not get thrown in the bin, it has to have something a little more than just information. One of the very best ways to […]

“The money is in the list”

It nevers ceases to amaze me the amount of hearsay that is passed off as expertise on Internet marketing. My particular favourite is amount of nonsense that is spoken about search engine optimisation (SEO). Just like everybody is an expert on marketing and has lots of opinions about what they perceive to be marketing (generally […]

Electronic Business Cards

Technology is proven to be helpful and beneficial to all. Businesses have also benefited from this technology. What used to be costly and lengthy business transactions can now be done in just a few hours or even minutes. Even business cards can now be done electronically. But what are these so called electronic business cards? […]

The definitive list of Social Bookmarking Tools

• Digg: http://digg.com • StumbleUpon: http://StumbleUpon.com • Mixx.com: http://Mixx.com • Yahoo Buzz: http://buzz.yahoo.com/ • Reddit: http://www.reddit.com/ • Technorati: http://www.technorati.com/ • Delicious: http://delicious.com/ (my favourite – by a long shot!) • Kaboodle: http://www.kaboodle.com/ • Propeller: http://www.propeller.com/ • NewsVine: http://www.newsvine.com/ • 2collab.com : http://www.2collab.com/ • A1-Webmarks.com: http://www.a1-webmarks.com/ • Ambedo.com: http://ambedo.com/ • Backflip.com : http://www.backflip.com/login.ihtml • Bibsonomy.org: http://www.bibsonomy.org/ […]

Online Video Resources – all that you can eat!

And there was I thinking that there was only YouTube and Google Video. A little more work, and I have found the definitive list. Subject to somebody else coming back to me and telling me that I missed a few! • YouTube: http://youtube.com • Google Video: http://www.google.com/video/ • VidLife: http://www.vidilife.com/ • 510Video: http://www.510video.com/ • BoFunk: […]

5 Tips to choose your best audience

If you have your own small business, it’s important to decide exactly who you will be marketing your products or services to. After all, you probably don’t have the time or the money to market to everyone. And even if you did, it is not recommended. You’ll want to select what is called a “target […]

www.aerarann.com finalist at 2008 Golden Spider Awards

Aer Arann is delighted to announce that we have been shortlisted for the 2008 Golden Spider award for best ‘Best Travel & Tourism Website’ With over 500 entries to the Awards in 2008, Aer Arann is honoured to have been shortlisted in this highly competitive category. Over the past year Aer Arann has carried out […]

What makes a strategy good or bad?

Download this simple, easy to follow Marketing Strategy Framework which you can print out and refer back to again and again.