Forget Marketing Buzzword Bingo, Let’s Get Back to Basics
The tools, tech and channels of marketing change, but the song remains the same There is nothing new in marketing. There, I have said it. Oher than changes in technology and channels (with the channels often created by technology), little has really changed. The biggest problem with marketing in today’s digital, buzzword-dominated environment is that […]
The Profession of Marketing clearly needs a makeover when you find out who is insulting our profession
Maybe we marketers are in denial. And I don’t mean the river in Africa. If the IT team feels it has a better reputation, we have some serious work to do to convince people about our value. Let’s face it, working in marketing is a great career choice. It’s fast-paced, fun and creative. You need […]
Consumers are not lying awake at night thinking about your brand. In fact they don’t really care at all.
All customers want is for a brand to deliver on its promise. Every now and then I have a Damascene moment. A blinding flash of the obvious; something I’m sure everybody else has noticed, but not me. The most recent one was this: most brand folks make the basic mistake of believing that there is […]
I thought Customer Experience was supposed to be a ‘top priority’ in 2016
Brands claim customer experience is a top priority, really they’re just paying it lip service I have to admit, I am not the most patient person. I am even less patient when it comes to being put on hold by so-called ‘customer service departments’. We are all familiar with the inevitable message, “your call is […]
Storytelling’ and Creating a ‘Relationship’ are a Load of Marketing Codswallop
Do we really believe that our customer’s want to have a ‘relationship’ with us? I’ve spent a lot of time in my career meeting actual customers face-to-face and talking to them. It always strikes me that their world is a little more prosaic and mundane than we marketers envisage while talking about creativity or […]