Facebook Tips for driving engagement
Image source: codemink.com

Facebook Tips for driving engagement

We’ve come quite a long way from the days of putting up our kitty photos and seeing all the likes tally up on your thumbs up button.  Gone are those days and in many ways it’s probably a good thing as anything that is that easy to do can be replicated very quickly and easily by anyone.  There are many tactics to driving your engagement levels on Facebook, beyond the Likes and it’s time to look at what’s affecting Facebook including trends from other channels and to look at what you can yield from your engagement rates. (more…)

Continue Reading
Copywriting your way to success
Image source: Scriptmag.com

Copywriting your way to success

There are many reasons marketing suits, stay away from the copywriting process involved in developing highly responsive marketing campaigns as these roles have traditionally been seen as separate – suits are client facing and the writers are in the creative team, the roles defined in the commercial world from the very beginning (whoa betides any suit trying to muscle in on making the ‘creative’ process – it would almost always be tears).  Well things have changed over the past few years and at this point in time, with the advent of self publishing, it appears that we all have to bring out our inner suit and we are all ‘creative’ and need to tap into our most inner creative writing juices. (more…)

Continue Reading
Close Menu