Marketing Breakfast – March 2012
A brief interview from Institute of Ireland Marketing Breakfast. I am speaking on the topic “The Future of Marketing? (A lot) More
Must attend seminar!
On Wednesday 14 March, I am speaking at the Marketing Institute of Ireland Marketing Breakfast. I am speaking on the topic “The Future of Marketing? (A lot) More Different Than You Think!”
The 4 horsemen of tech/mobile: Apple, Google, Microsoft/Facebook, and Amazon. Again.
Apple, Google, Microsoft/Facebook, and Amazon. Techcrunch wrote that the four horsemen of the web were Facebook, Twitter, Foursquare, and Groupon and that they were positioned as the best positioned to capture the estimated $20 billion in pent-up consumer marketing dollars
The Best Deal Around – The Internet
I remember reading an article last year by McKinsey Quarterly determined that internet use world-wide can be valued at approximately €150 billion. If that number shocks you, their next conclusion may be even more surprising – 2/3rds of that represents free value for consumers. That’s €100 billion in free video, social networks, articles, email access… […]
Branding part 2.
I wrote recently about forgetting about branding. Although it is not strictly true, I do feel that we can get misled. Actually brand and brand building itself is not the issue. Some people think a brand is a logo. Others that it’s something a marketing consultant or designer creates for you. Others think it’s a […]
Free Wiki Tools
• PBWiki: http://pbwiki.com • Wiki.com: http://wiki.com • WetPaint: http://wetpaint.com • WikiSpaces: http://wikispaces.com • PBWorks: http://pbworks.com • WikiDot: http://wikidot.com
How to turn 1 into 10, without lazily adding a zero!
Last week I covered what to do when you were stuck for ideas. Well, this week, here’s how to take those ideas and turn them into another blogs, articles, pieces of content, whatever you wish to call it or use it for. Take an piece that you have written and respin it these 10 different […]
Stuck for something to write about?
One of the questions I get asked is ‘how do you write when you are not really a writer?’. Or worse, if you are a write and you are stuck. I’m willing to bet you have more topics to write about than you have time. But, here are a few suggestions to help you get […]