The Profession of Marketing clearly needs a makeover when you find out who is insulting our profession
Maybe we marketers are in denial. And I don’t mean the river in Africa. If the IT team feels it has a better reputation, we have some serious work to do to convince people about our value. Let’s face it, working in marketing is a great career choice. It’s fast-paced, fun and creative. You need […]
10 Business Plan Dos and Don’ts
David Ronick is a co-founder of UpStart Bootcamp, but is also a from Harvard Business School Business Plan Contest. As somebody who is a judge on the Marketing Institute of Ireland’s All Ireland Marketing Awards, I know you can learn a tonne from this sort of thing. I have noted in the past on previous […]