Developing a Content Strategy
Over the years content has stood in the wings without being given the priority that it has really deserved. We have all been distracted by building all our other digital skills, honing our plans to ensure we are optimised and integrated and all the while content has been there, begging to be the centre of […]
Facebook Tips for driving engagement
We’ve come quite a long way from the days of putting up our kitty photos and seeing all the likes tally up on your thumbs up button. Gone are those days and in many ways it’s probably a good thing as anything that is that easy to do can be replicated very quickly and easily […]
Start developing sticky content!
The key to all that is sticky these days is to be interesting and to add value. Doesn’t sound too difficult and it can’t be as we know consumers time is so fragmented into seconds (possibly milliseconds at this point), therefore, it’s not only difficult to get any attention, it’s even more difficult to keep […]
Copywriting your way to success
There are many reasons marketing suits, stay away from the copywriting process involved in developing highly responsive marketing campaigns as these roles have traditionally been seen as separate – suits are client facing and the writers are in the creative team, the roles defined in the commercial world from the very beginning (whoa betides any […]
Inspired and creative marketing for you and your team’s success
When someone asks you to come up with a creative idea on the spot, it’s perfectly normal, for your brain to freeze. When this happens, gaps of stammering silence tend to follow possibly with a frenzied amount of face stroking as not many of us can come up with creative ideas on the spot, after […]