Developing a Content Strategy
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Developing a Content Strategy

Over the years content has stood in the wings without being given the priority that it has really deserved.  We have all been distracted by building all our other digital skills, honing our plans to ensure we are optimised and integrated and all the while content has been there, begging to be the centre of the customer experience, so now finally content IS king and stands proudly at the core of all customer centric online activities.  (more…)

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Facebook Tips for driving engagement
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Facebook Tips for driving engagement

We’ve come quite a long way from the days of putting up our kitty photos and seeing all the likes tally up on your thumbs up button.  Gone are those days and in many ways it’s probably a good thing as anything that is that easy to do can be replicated very quickly and easily by anyone.  There are many tactics to driving your engagement levels on Facebook, beyond the Likes and it’s time to look at what’s affecting Facebook including trends from other channels and to look at what you can yield from your engagement rates. (more…)

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Start developing sticky content!
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Start developing sticky content!

The key to all that is sticky these days is to be interesting and to add value.  Doesn’t sound too difficult and it can’t be as we know consumers time is so fragmented into seconds (possibly milliseconds at this point), therefore, it’s not only difficult to get any attention, it’s even more difficult to keep people returning to you and your channels.  Developing and testing sticky content is an essential part of marketing these days and one of the easiest

Camera and phone
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ways to achieve this is to be interesting and therefore create engagement.  (more…)

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Copywriting your way to success
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Copywriting your way to success

There are many reasons marketing suits, stay away from the copywriting process involved in developing highly responsive marketing campaigns as these roles have traditionally been seen as separate – suits are client facing and the writers are in the creative team, the roles defined in the commercial world from the very beginning (whoa betides any suit trying to muscle in on making the ‘creative’ process – it would almost always be tears).  Well things have changed over the past few years and at this point in time, with the advent of self publishing, it appears that we all have to bring out our inner suit and we are all ‘creative’ and need to tap into our most inner creative writing juices. (more…)

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