The Internet of Things

Ninja blocks

The IoT  (Internet of Things) is the gathering and sharing of information directly with interconnected devices which gathering insights and record and analyse data faster. It is a vision of how we will interconnect with smart devices in the future for the benefit our lives.

Google Glasses

There was an enormous amount of hype about Google Glasses when they were launched with many people immediately wondering how they were going to walk with a small computer inside their glasses and what this would feel like.  On top of that how were you going to Search, photos and videos, messaging, apps and much […]

Start an ecommerce business the easy way and get profitable quickly!

Tiffany and Co

You’ve heard it a hundred times and it’s true, there really is no better time to start up an online business.  With lots of consumer and enterprise options available, at every price point, it’s no surprise that ecommerce is booming. Irish e-commerce websites spanning retail, travel and charity verticals, which had combined revenue in excess […]

Retail needs to wake up if they want to capture online shoppers.

girl with mobile phone

A comprehensive survey from the USA shows that companies with developed Shopper Marketing plans are growing 50% faster than any other categories they participate in and there is a similar trend across Europe.  This continues to highlight  the way in which the shopper’s expectations are becoming more demanding in conjunction with the growth of digital. […]

Google’s Panda and how it will affect your marketing plan

Yes, Search will still be around and will take even more important online role with the new release of Google’s Panda update from 2011.  The latest news from Google is that they will be weeding out any ‘thin’ sites and immediately start dropping their rankings.  It also means that  Social Search will increase with more […]

Great benefits of Remarketing

Remarketing is the latest, highly effective online advertising solution which is reaping significant results.   It keeps track of your visitors on your site by placing a small piece of code on your site and then cookies follow you around the internet and keep showing you the products or services your were browsing earlier.   The ads […]

The New VP’s of Marketing and the Rise of the Growth Hacker

Growth Hacking

It’s quite a dramatic job title “Growth Hacker” and one that is relatively new to 2013.  Coined by Sean Ellis and rooted in Silicon Valley, it’s a  role that involves a clever mix of marketing, technology and some very out-of-the-box creative thinking and which is winning accolades in both media coverage – for its bravery […]

The Best Deal Around – The Internet

I remember reading an article last year by McKinsey Quarterly determined that internet use world-wide can be valued at approximately €150 billion. If that number shocks you, their next conclusion may be even more surprising – 2/3rds of that represents free value for consumers. That’s €100 billion in free video, social networks, articles, email access… […]

Internet Trends

Last month, Mary Meecker from Kleiner Perkins came out with a presentation on Internet trends that made a few eyes pop open. The big one that I took away was this… the top 200 leading marketers across all industries (the big players like P+G, makes of Tide, Pampers etc, Gillette) spent less than 2.6% of […]

Move The Free Line

One of the best ways to get your prospects travelling happily through your sales and marketing system right from the start is to give away something on the front end of the funnel. This could be at a meeting, when people first visit your website, or on a business referring to a website etc. This […]

Email tools – the handy list!

In order to manage an email list, you need to have the software to do so.  Use a hosted solution such as those listed below.  They are easier to set up and manage, and they are also white listed, which means the major ISPs trust emails sent from their servers.  This helps improve deliverability, so […]

7 Ways to Convert Visitors Into Subscribers

Was thinking about this and have come up with 7 ways to convert visitors into subscribers 1. You could offer your visitors a free ebook if they subscribe to your free e-zine. 2. You could offer your visitors a free advertisement in your free e-zine if they subscribe. 3. You could offer a free automatic […]

Online Video Resources – all that you can eat!

And there was I thinking that there was only YouTube and Google Video. A little more work, and I have found the definitive list. Subject to somebody else coming back to me and telling me that I missed a few! • YouTube: http://youtube.com • Google Video: http://www.google.com/video/ • VidLife: http://www.vidilife.com/ • 510Video: http://www.510video.com/ • BoFunk: […]

What makes a strategy good or bad?

Download this simple, easy to follow Marketing Strategy Framework which you can print out and refer back to again and again.