How the Disco Versus Punk Rock Wars of the 1970s Help Us Think About Marketing Today
It’s often hard to look at trends objectively if you’re living through them, but marketers have got to ask themselves whether what they know today will be proven false tomorrow. Disco music was the sound of the summer of 1979: Chic, Donna Summer and Gloria Gaynor were at the top of the charts. The Bee […]
We need evidence-based marketing to save us from fads and fashions
It is all too easy to base marketing strategies on hope, fear, what has worked in the past and what others are doing, but the best marketers will hinge their decisions on the facts. In 1836, French physician Pierre Louis conducted one of the first clinical trials in medicine. At the time, the removal of […]
One word sums up why now is the best time to be a marketer
The level of opportunity open to marketers today means marketing’s golden age is now. The challenge, however, is working out which opportunity to seize first. Believe it or not – and given all the bad news around marketing in the last few months, many people do not – I believe today is the best time […]
The Days of the FMCG Marketing Hegemony are Numbered
Why the FMCG Big Brand are Trapped and What B2C Can Learn from B2B Brands Working in consumer marketing is seen as the apex of the marketing career pyramid. Indeed, it is taken almost for granted that consumer marketing, and, in particular, FMCG marketing has the best brands, the best agencies and the best talent. […]
Future marketing leaders will need a compass, not a map
In an uncharted world of exponential change driven by technology, marketing leadership means depending on judgement as much as data, and personality as much as skills. When discussing leaders and leadership, it’s a good idea to be clear about definitions. There are 17,623 […]
Recruiting: the myth of war on talent and where marketers should set-up
Hands up those of you reading this who have applied for a job, one that you thought you had the perfect mix of skills, qualifications and experience. And, you really wanted the role – so you had the right mix of motivation and attitude. And then, nothing. Nada. Zilch. Not a word. Or if you […]
Forget Marketing Buzzword Bingo, Let’s Get Back to Basics
The tools, tech and channels of marketing change, but the song remains the same There is nothing new in marketing. There, I have said it. Oher than changes in technology and channels (with the channels often created by technology), little has really changed. The biggest problem with marketing in today’s digital, buzzword-dominated environment is that […]
The Profession of Marketing clearly needs a makeover when you find out who is insulting our profession
Maybe we marketers are in denial. And I don’t mean the river in Africa. If the IT team feels it has a better reputation, we have some serious work to do to convince people about our value. Let’s face it, working in marketing is a great career choice. It’s fast-paced, fun and creative. You need […]
There’s a reason the classics still work.
We all know that the world has changed dramatically over the last ten years. There was no such as an iPhone. Dial-up internet was still a thing. And the most overused consumer segment in the marketing lexicon, ‘Millenial’, was yet to launch a thousand blog articles. However, even worse than the tsunami of clickbait Millenial […]
Martech… whats it like to be in the eye of the storm
Martech is the blending of marketing and technology that is exploding across the marketing world, across adland, across PR – basically every discipline associated with the getting and keeping of customers. All of us dealing in digital marketing are dealing with martech, since digital by its very nature is technologically-based. Scott Brinker’s Marketing Technology Landscape supergraphic shows the rate at which the marketing technology industry (martech) is expanding.
What do the UK’s Top 100 Marketer’s think?
I was delighted to be selected as one of Marketing Week’s Vision 100: the ‘brightest, best, most visionary UK Marketers’ as chosen by the magazine last May. To be selected from such a wealth of talent, and included alongside luminaries from Burberry, Guardian, Adidas, HSBC, Manchester United, Samsung, Diageo, Virgin, Marks & Spencer, as well as fellow airline folks in British Airways and EasyJet was amazing.
The marketer of tomorrow is the data geek of today
Marketing as science, not art: the marketer of tomorrow is the data geek of today. We all know that we are increasingly living in an all-digital world. The last year or two has been a big turning point. Consumers now spend more time on devices than in front of TV. Rating in the US have suffered sharp declines, with some channels down 18 per cent in the fourth quarter, and in the UK, TV viewing decreased by 4.7%.
Unscrambling digital marketing for your business: Independent.ie
Here is an interview with yours truly in the Independent today, 11 the February, on unscrambling digital marketing for your business, and how DMX Dublin can help. If there are any marketers out there who are still dazed and confused as to how digital marketing can grow their businesses and build their brands online, help is […]
System dynamics of the Marketing Technology Landscape
$1.5 trillion is spent every year on marketing worldwide. Its an industry in the throes of reinvention. Given that nearly $600 billion is spent just on advertising on advertising , the scope for innovation is enormous. One of the speakers at DMX Dublin this year is Scott Brinker from Chief Martec.com. He believes that Marketing […]
How to keep on top of all things digital
It’s an exciting time to work in marketing. Digital technologies are reshaping the way people buy. There is a big shift of marketing away from what we can generically call ‘advertising’ to experience-driven marketing, such as content marketing, social media and gamification. All businesses recognise the importance of adapting their marketing plans to the digital […]
Digital Marketing Executive Program
The Digital Marketing Executive Programme is the premier digital training course in Ireland. It covers essential digital marketing disciplines. Over 13 weeks, you’ll get a complete overview of the digital marketing landscape. Whether or not you are new to digital, you’ll benefit from this training. It’s ideal if: You have some experience of […]
DMX Dublin 2014
One of the many interviews from todays DMX Dublin.
Facebook Tips for driving engagement
We’ve come quite a long way from the days of putting up our kitty photos and seeing all the likes tally up on your thumbs up button. Gone are those days and in many ways it’s probably a good thing as anything that is that easy to do can be replicated very quickly and easily […]