Building Brand You
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Building Brand You

We have never been busier multitasking, whether busy building our own companies or full on working for companies and we rarely stop to think of how much time we spend promoting and curating the brand names we work for, we just get on and do it as part and parcel of our every working day.  Of course this is the way it should be, you should be building a brand which people want to be part of and a company should make you want to run into the office every day to be part of their great brand experience. (more…)

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The New VP’s of Marketing and the Rise of the Growth Hacker
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The New VP’s of Marketing and the Rise of the Growth Hacker

It’s quite a dramatic job title “Growth Hacker” and one that is relatively new to 2013.  Coined by Sean Ellis and rooted in Silicon Valley, it’s a  role that involves a clever mix of marketing, technology and some very out-of-the-box creative thinking and which is winning accolades in both media coverage – for its bravery and creativity – but most of all for its results.  Growth Hacking is the art of marrying technology with marketing genius, they are loaded with technical skills and understand how online products are developed and built through coding and can therefore understand where to interrupt or join that code to implement their own hack and meet their marketing objectives. (more…)

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