Video Marketing is a great way to engage your audience
The evolution of video is set to only increase and video is now a highly trackable and what was once really expensive to produce, can now be quickly and easily produced at a low cost. YouTube is now the second biggest search engine
Building Brand You
We have never been busier multitasking, whether busy building our own companies or full on working for companies and we rarely stop to think of how much time we spend promoting and curating the brand names we work for, we just get on and do it as part and parcel of our every working day. […]
SMS Marketing can Benefit Your Business
With the growing number of emerging online marketing channels and the development of smart phone technology, it’s only natural that some of the more tried and tested online channels are being left in the dark by the colourful new kids on the block. There was a time, quite a number of years ago, that text […]
Start an ecommerce business the easy way and get profitable quickly!
You’ve heard it a hundred times and it’s true, there really is no better time to start up an online business. With lots of consumer and enterprise options available, at every price point, it’s no surprise that ecommerce is booming. Irish e-commerce websites spanning retail, travel and charity verticals, which had combined revenue in excess […]
What Marketing Strategies do you need for today?
Do you get the feeling at the moment that the marketing world is one large mass of opportunity but slightly overwhelmed by the choice and which channels to choose. And when you do choose, how are you integrating your traditional channels i.e TV, Print, Radio? Are all these synching with your online activities? Thankfully the […]
Retail needs to wake up if they want to capture online shoppers.
A comprehensive survey from the USA shows that companies with developed Shopper Marketing plans are growing 50% faster than any other categories they participate in and there is a similar trend across Europe. This continues to highlight the way in which the shopper’s expectations are becoming more demanding in conjunction with the growth of digital. […]
Mobile Marketing is a sure win for 2013!
The Mobile World Congress 2013 in Barcelona this year was packed full of diverse sessions with the headline acts coming from the major European Telecoms operators focused on deregulation and OTT operations. There were a number of key trends at this year’s congress – ‘smart boredom’ (clever ways of coping with the moments of “minor […]
DMX Dublin 2013
The inaugural DMX Dublin 2013 interview with Colin Lewis
The New VP’s of Marketing and the Rise of the Growth Hacker
It’s quite a dramatic job title “Growth Hacker” and one that is relatively new to 2013. Coined by Sean Ellis and rooted in Silicon Valley, it’s a role that involves a clever mix of marketing, technology and some very out-of-the-box creative thinking and which is winning accolades in both media coverage – for its bravery […]
Marketing Breakfast – March 2012
A brief interview from Institute of Ireland Marketing Breakfast. I am speaking on the topic “The Future of Marketing? (A lot) More
Must attend seminar!
On Wednesday 14 March, I am speaking at the Marketing Institute of Ireland Marketing Breakfast. I am speaking on the topic “The Future of Marketing? (A lot) More Different Than You Think!”
Marketing Your Business The Right Way
To market your business the right way you need a good marketing strategy. There are dozens of ways to market your business the question is which ways are the most effective for your product or service? You can outline your marketing strategy with this popular saying, “Who, what, where, when, and how?” Who is your […]
Branding? Fugged about it!
The best way to market: ignore what everybody else is doing – especially big companies. If you talk to brand marketers, they will generally tell to invest in the brand. If you talk to the direct response marketers, they will tell you to only invest in tactics where you can immediately track this metric. Who […]
How To Market Effectively Even If No One Understands What You Do
So how do you effectively market your product or service when one knows anything about them because you’re in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do? If this is your situation then a big part of your marketing strategy will […]
Understand that there are only three ways to increase your business
There are only three ways to increase sales in any business: • Increase number of customers • Greater purchase frequency • Increase transaction size. Most marketing efforts focus far too much on the first category – getting new customers. Indeed, with all the social media hype, you would swear that is all their is. The […]
The Most Powerful Word In Marketing!
So what is the most powerful word in Marketing? Because what I’m about to reveal to you is so important, I want to ask you to do something a bit out of the ordinary to set the stage. Whether you’re sitting or standing, lift your right foot off the ground about two inches and hold […]
7 highly effective marketing tips to help small business
Here are 7 low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly. 1. Don’t Advertise Like a Big Business Big businesses advertise to create name recognition and future sales. A small business can’t afford to do that. Instead, design your advertising to produce sales …now. One way […]
The keys to a marketing system
There a certain keys to a marketing system which I thought were worth mentioning. • Affordability: There is no free lunch in marketing. If your average transaction value is €1000, but you are only willing to spend €10 in acquiring, then there is no point in terms of talking about marketing. However, this does not […]