10 Business Plan Dos and Don’ts
David Ronick is a co-founder of UpStart Bootcamp, but is also a from Harvard Business School Business Plan Contest. As somebody who is a judge on the Marketing Institute of Ireland’s All Ireland Marketing Awards, I know you can learn a tonne from this sort of thing. I have noted in the past on previous […]
Stop advertising. Now.
One of the first things I do when I join a company, or consult with a company is ask to see all the pieces of communication that are (supposedly) in place to drive new customers to the business. It is almost axiomatic that there will be a plethora of ‘stuff’ in place that is, at […]
The new ‘digital divide’
We have all seen the articles in the paper over the years about the so-called ‘digital divide’. According to Wikipedia, the ‘digital divide refers to the gap between people with effective access to digital and information technology, and those with very limited or no access at all. It includes the imbalance both in physical access […]
Single Shot Advertising – a great way to throw money down the drain!
Single Shot Advertising One shot ads, rarely get results. Most customers don’t jump on the band wagon the first time it passes by. It’s like asking to get married on the first date: it could happen, but highly unlikely.
The 26 Reasons why people buy
One of the original direct marketing gurus was the late Ed Mayer. He came up with the “26 Reasons why people buy”. An oldie but a goodie – but still applicable today to all forms of marketing. 1. To make money 2. To save money 3. To save time 4. The avoid effort 5. To […]
How to look more attractive to more prospects.
I think that all businesses, whether large or small, are always looking for ways to make themselves more attractive in order to land more qualified consumers. Some revamp their image, while others tighten up their package. Generating new prospects is key to an organization’s survival and become critical during economic hard times. One’s ability to […]
The missing ingredient
When it comes to any website, the number one ingredient that you must have for your website is the answer to the question: ‘what do I want the visitor to do when they come to my site? In other words, what action do I want them to take now that they have taken the time […]
Move The Free Line
One of the best ways to get your prospects travelling happily through your sales and marketing system right from the start is to give away something on the front end of the funnel. This could be at a meeting, when people first visit your website, or on a business referring to a website etc. This […]
The guys at Lexus are ruining it for everyone else!
Until recently, consumers had a limited repetoire of companies that they could choose to deal with. This was often dictated by where they lived, how their tastes had developed, and what form of advertising was used. Of course, this is not the case anymore. The woman shopping in the local mall is also looking at […]
Marketing And List Building: Show Them Why
Even with the advent of thousands of Facebook and Twitter follower, building your own list of past and future prospects is the single most important thing to do. The list is equivalent to all your future income. Facebook followers are not as an engaged, despite the social media hype. Email is still the one to […]
Why and how to outsource.
Here are the short versions of why you should aim to outsource as much as possible: Leverage Flexibility 24/7 support and assistance Access to people who can do it cheaper Enable you to grow faster. But there is more to it than this. It about the value you place on your time. I believe that […]
When and how much?
Everybody knows that it is easier to make money from an existing customer than it is from a new one. It is also cheaper to get sales from existing customers than it is to acquire new ones. So it is extremely important to focus on keeping those current and past customers happy. Hence why I […]
The 7 unheard questions!
Any communication with a potential customer must endeavour to answer the reader’s unheard questions. Your email is unexpected. They are not lying around thinking about your brand. And your email or other communication has just shown up. So look at it from their perspective – here are the questions they are asking: 1. Who is […]
Simple tools for Affiliate Marketing that I use
The main tools I use for Affiliate Marketing: • Affiliate Showcase: http://www.affiliateshowcase.com/Article Marketing: • Ezine Articles: http://ezinearticles.com/ • iSnare: http://www.isnare.com/ • Articles Base: http://www.articlesbase.com/ • Buzzle: http://www.buzzle.com/ • Search Warp: http://searchwarp.com/ • ArticleAlley.com: http://articlealley.com/ • GoArticles.com: http://goarticles.com/ • Web-Source.net: http://web-source.net/ • Article Set.com: http://www.articleset.com/ • WebProNews.com: http://www.webpronews.com/ • Articles Dashboard: http://www.articledashboard.com/ • Knol: http://knol.google.com/k • […]
The Definitive List of Online PR Resources
• PRLog: http://prlog.com • 1888 Press Release.com: http://www.1888pressrelease.com/ • 24/7 Press Release: http://www.24-7pressrelease.com/index.php • Add PR: http://addpr.com/ • BizEurope.com : http://www.bizeurope.com/pressrelease.htm • eCommWire.com : http://ecommwire.com/ • Express-Press-Release.com : http://express-press-release.net/ • Free-News-Release.com : http://www.free-news-release.com/ • Free-Press-Release.com : http://www.free-press-release.com/ • Free-Press-Release-Center.info : http://www.free-press-release-center.info/ • FreePressIndex.com : http://freepressindex.com/ • FreePressRelease.co.cc : http://www.freepressrelease.com.au/index.asp • FreePressReleases.co.uk : http://www.freepressreleases.co.uk/ • i-Newswire.com: […]
How to Market Your Business to Generate Sales
Oliver Wendell Holmes said, “The great thing in life is not where we stand, but what direction we are moving.” Business is an evolving organism and in order to stay competitive you need to evolve with it. No matter what business or industry you are in, you need to market in order to generate sales. […]
“The money is in the list”
It nevers ceases to amaze me the amount of hearsay that is passed off as expertise on Internet marketing. My particular favourite is amount of nonsense that is spoken about search engine optimisation (SEO). Just like everybody is an expert on marketing and has lots of opinions about what they perceive to be marketing (generally […]
Electronic Business Cards
Technology is proven to be helpful and beneficial to all. Businesses have also benefited from this technology. What used to be costly and lengthy business transactions can now be done in just a few hours or even minutes. Even business cards can now be done electronically. But what are these so called electronic business cards? […]