Create your marketing funnel

Marketing Funnel

When I was launching an airline brand into the European market a few years ago, one of the features of the campaign was outdoor advertising as well as print – mainly in London media. Within days of the campaign launch, I was inundated with phone calls from every advertising huckster in the UK.  Every possible […]

What makes a strategy good or bad?

Download this simple, easy to follow Marketing Strategy Framework which you can print out and refer back to again and again.