Create your marketing funnel

Marketing Funnel

When I was launching an airline brand into the European market a few years ago, one of the features of the campaign was outdoor advertising as well as print – mainly in London media. Within days of the campaign launch, I was inundated with phone calls from every advertising huckster in the UK.  Every possible […]

5 Tips to choose your best audience

If you have your own small business, it’s important to decide exactly who you will be marketing your products or services to. After all, you probably don’t have the time or the money to market to everyone. And even if you did, it is not recommended. You’ll want to select what is called a “target […]

What makes a strategy good or bad?

Download this simple, easy to follow Marketing Strategy Framework which you can print out and refer back to again and again.