Recent marketing articles
Big Data Downer
The two scariest words in the marketing lexicon are not ‘you’re fired’. They are in fact, ‘big data’. Why? Because nobody really has a clue
How can you get marketing to be seen as the growth drivers rather than the ‘colouring in’ department?
Marketing is rarely viewed as a process-based profession. The marketing profession is often seen as the exact opposite, compared to the process thinking, of say,
Forget Marketing Buzzword Bingo, Let’s Get Back to Basics
The tools, tech and channels of marketing change, but the song remains the same There is nothing new in marketing. There, I have said it.
The Profession of Marketing clearly needs a makeover when you find out who is insulting our profession
Maybe we marketers are in denial. And I don’t mean the river in Africa. If the IT team feels it has a better reputation, we
Consumers are not lying awake at night thinking about your brand. In fact they don’t really care at all.
All customers want is for a brand to deliver on its promise. Every now and then I have a Damascene moment. A blinding flash of
I thought Customer Experience was supposed to be a ‘top priority’ in 2016
Brands claim customer experience is a top priority, really they’re just paying it lip service I have to admit, I am not the most patient
Learning from those who turned small brands into big brands
I believe that marketers are using a framework of marketing knowledge built for a different age. Most of the brands I used as metaphors and
Storytelling’ and Creating a ‘Relationship’ are a Load of Marketing Codswallop
Do we really believe that our customer’s want to have a ‘relationship’ with us? I’ve spent a lot of time in my career meeting
Six ways to think about innovation – before you start trying to innovate!
Never fall in love: If you think the idea of innovation involves placing big bets on WAGs (wild ass guesses), then save everybody’s time, and
There’s a reason the classics still work.
We all know that the world has changed dramatically over the last ten years. There was no such as an iPhone. Dial-up internet was still
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