We need evidence-based marketing to save us from fads and fashions
L0041074 WMS 990 Bloodletting Credit: Wellcome Library, London. Wellcome Images images@wellcome.ac.uk http://wellcomeimages.org Man wearing a tourniquet, letting blood into a bowl. Two other bowls already filled with blood sit nearby. ca. 1675 Arzneibuch. Compendium of popular medicine and surgery, receipts, etc., in German. Compiled for the use of a House of the Franciscan Order, probably in Austria, or South Germany. Published: - Copyrighted work available under Creative Commons Attribution only licence CC BY 4.0 http://creativecommons.org/licenses/by/4.0/

We need evidence-based marketing to save us from fads and fashions

It is all too easy to base marketing strategies on hope, fear, what has worked in the past and what others are doing, but the best marketers will hinge their…

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