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Big Data Downer

The two scariest words in the marketing lexicon are not ‘you’re fired’. They are in fact, ‘big data’. Why? Because nobody really has a clue

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The phrase ‘that might work in practice, but does it work in theory?’ is invariably attributed to economists. Unfortunately, the theoretical aspect is also what

What makes a strategy good or bad?

Download this simple, easy to follow Marketing Strategy Framework which you can print out and refer back to again and again.