DMX Dublin adds four new speakers

Have you put this date in your diary yet?  11th March 2015.  This is the date for Ireland’s larges Digital marketing conference, DMX Dublin, in the Aviva Stadium. Tickets are going fast and you need to book yours now.  DMX Dublin is shaping up to the best yet with four new speakers being added to the already great line-up of names who will be there.  These new additions are: Dennis Bree, Agency Sales Manager for UK & Ireland for Twitter, Eamon FitzGerald, Managing Director of Naked Wines,  John Straw, Co-Author of iDisrupted and Jono Alderson, Global Head of Insights at Linkdex.
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Great Marketing Books – Car Guys vs Bean Counters by Bob Lutz

Reading this book was Nirvana for me.  I am obsessed with cars.  I am a career marketer.  And I find the whole issue of what goes on in organisations – the politics, the posturing and the crazy bureaucracy all totally fascinating. Car Guys vs Bean Counters’ by  Bob Lutz, one of the last real “car guys” at GM,  is so on target that everybody should read it – whether you care about cars or marketing or not.   All that matters is whether you have worked in an organisation!
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Just added to DMX Dublin line-up

Facebook, Spotify, Taboola and INM have now been added to DMX Dublin 2015 Lineup.  Namely Tarquin Henderson, Head of EMEA Gaming Sales for Facebook;  Fiona O’Carroll, Managing Director of the Digital Business at Independent News & Media;  Chris Maples, Former VP of Spotify; Marc Thomas, Head of Media Sales for Taboola.  These are not to be missed speakers.   Last year DMX Dublin was attended by CMOs, Marketing Directors, Heads of Marketing, along with Business owners, Advertising Agencies, PR and Marketing Agencies.

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More Speakers Announced for DMX Dublin 2015

DMX 2015 will have over 30 Speakers and 4 streams all in one day, and in the one venue,  The Aviva Stadium in Dublin.  The four streams will be: SME Stream, Acquisition Stream, Conversion Stream and Engagement Stream.  There will be keynotes from international expert speakers, and real-life case studies from successful global and local brands.  This is a day for extensive networking, the must attend event of 2015 for marketing leaders.
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Ireland’s Largest Digital Marketing Conference Launched

Three years ago, I came up with the idea of having a digital marketing conference in Dublin. Working with the Marketing Institute of Ireland, the event has quickly become not just the largest digital marketing conference, but the largest marketing conference in the country.  March 11 2015 is the date for this years event.  I have been working with the MII on the speaker choice.   2015 promises to be the best year yet.

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Spuds or start-ups: which one would you place your chips on?

Last week, a hugely successful event took place, with people from all over the world jetting in to make speeches and do deals.  The place was full of politicians, famous CEOS and lots of parties. On the event’s busiest day, there were 19,706 visitors.  It’s a really inspiring event that is a real showcase for Ireland.    

No, I am not referring to the Web Summit in Dublin.  I was not at the Web Summit.  Instead, I was another event which has a much bigger impact on Ireland, and, indeed, showed the country at its best .
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How to keep on top of all things digital

It’s an exciting time to work in marketing.  Digital technologies are reshaping the way people buy.

There is a big shift of marketing away from what we can generically call ‘advertising’ to experience-driven marketing, such as content marketing, social media and gamification.  All businesses recognise the importance of adapting their marketing plans to the digital world.   However, few are as prepared as they would like for what this entails.  Why?  Because it very hard to know where to start?   Read on to find out where to start.

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Digital Marketing Executive Program

The Digital Marketing Executive Programme is the premier digital training course in Ireland.  It covers essential digital marketing disciplines.   Over 13 weeks, you’ll get a complete overview of the digital marketing landscape.   Whether or not you are new to digital, you’ll benefit from this training.  It’s ideal if:

  • You have some experience of traditional marketing but know less about digital than they would really like,
  • You have existing experience in digital disciplines but want to understand how different channels can all work together,
  • You want to gain fresh approaches from people who are at the ‘coalface’ of digital.

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Developing a Content Strategy
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Developing a Content Strategy

Over the years content has stood in the wings without being given the priority that it has really deserved.  We have all been distracted by building all our other digital skills, honing our plans to ensure we are optimised and integrated and all the while content has been there, begging to be the centre of the customer experience, so now finally content IS king and stands proudly at the core of all customer centric online activities.  (more…)

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The Internet of Things
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The Internet of Things

The IoT  (Internet of Things) is the gathering and sharing of information directly with interconnected devices which gathering insights and record and analyse data faster. It is a vision of how we will interconnect with smart devices in the future for the benefit our lives. (more…)

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Google Glasses
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Google Glasses

There was an enormous amount of hype about Google Glasses when they were launched with many people immediately wondering how they were going to walk with a small computer inside their glasses and what this would feel like.  On top of that how were you going to Search, photos and videos, messaging, apps and much more while wearing this rather geeky eyewear.  (more…)

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LinkedIn – develop your profile, stand out from the crowd, get the job you want
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LinkedIn – develop your profile, stand out from the crowd, get the job you want

There has never been a better time to start looking at Brand You and developing a professional and compelling biography on the business networking site LinkedIn.  Launched in May 2003 LinkedIn has grown to be the largest business network on the planet with over 259+million users across the globe using the network in 20 languages (the top 4 countries are USA, India, Brazil and the UK). (more…)

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Facebook Tips for driving engagement
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Facebook Tips for driving engagement

We’ve come quite a long way from the days of putting up our kitty photos and seeing all the likes tally up on your thumbs up button.  Gone are those days and in many ways it’s probably a good thing as anything that is that easy to do can be replicated very quickly and easily by anyone.  There are many tactics to driving your engagement levels on Facebook, beyond the Likes and it’s time to look at what’s affecting Facebook including trends from other channels and to look at what you can yield from your engagement rates. (more…)

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Google Hangouts
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Google Hangouts

Whilst, crowd sharing is not a brand new concept, more and more brands are forever searching and using all the tools at their disposal to engage their consumers and trying to getting to know them a bit better and reward them in a more intimate way.  Here is one way that is proving to be popular with brands and consumers –  Google Hangouts . (more…)

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