What do the UK’s Top 100 Marketer’s think?
I was delighted to be selected as one of Marketing Week’s Vision 100: the ‘brightest, best, most visionary UK Marketers’ as chosen by the magazine last May. To be selected from such a wealth of talent, and included alongside luminaries from Burberry, Guardian, Adidas, HSBC, Manchester United, Samsung, Diageo, Virgin, Marks & Spencer, as well as fellow airline folks in British Airways and EasyJet was amazing.
Driving ROI for Digital in Travel
What is paid, earned and owned media? A simple definition is ‘Paid’ is stuff you pay for like print Adwords, TV advertising. ‘Owned’ is stuff you create and own. ‘Earned’ is nice stuff people say you about on Twitter–and anywhere else. ‘Paid’ jumpstarts ‘Owned’. ‘Owned’ sustains ‘Earned’. ‘Earned’ drives cost down and effectiveness […]