Thank you for visiting my website to get my lecture notes for the MII Executive Programme in Digital Marketing.

Each week’s lecture notes will become available prior to he class but will only be accessible for the week of the lecture.

29/11: E-mail marketing

06/12: Digital strategy & summary

Don’t forget that I also have other interesting presentations and articles on this website and I will also share interesting things on Twitter or LinkedIn so make sure to keep looking and feel free to contact me.

Email: colinalewis(at)


Twitter: @colinlewis

What makes a strategy good or bad?

Download this simple, easy to follow Marketing Strategy Framework which you can print out and refer back to again and again.