One of the best ways to get your prospects travelling happily through your sales and marketing system right from the start is to give away something on the front end of the funnel.
This could be at a meeting, when people first visit your website, or on a business referring to a website etc.
This can be many things, but it should be valuable information that the suspect can find useful, and apply in their business today.
The idea should be: ‘if the free information is so good, ‘face-to-face’ will be so much better. Let’s call it ‘moving the free line’.
These can cost little or nothing, and create a loyal customer who is not ready to buy, but will be moved down the funnel.