On Wednesday 14 March, I am speaking at the Marketing Institute of
Ireland Marketing Breakfast.
I am speaking on the topic “The Future of Marketing? (A lot) More
Different Than You Think!”
It feels like our jobs as marketers are becoming more complex, and
challenging, every day. New channels and platforms are emerging
continuously. Traditional marketing approaches with top-down, one-way
orientation are increasingly seen as dated. All the talk is about
multi-channel marketing, engagement, connections and customisation for
customers. How do we make sense of all this? As the Programme Manager
for the Digital Marketing Executive Programme, I have learned a lot of
‘stuff’ and pulled together a lot of ideas that I think will help
fellow marketers work out what’s next!
This event starts at 7.45am in Fire Restaurant, The Mansion House,
Dublin 2, and will finish by 9am. MII Members €15, Non-Members €25.
If you would like to attend, I would recommend booking straight away
by contacting Cecilia McLernon on +353 1 216 0156 or cecilia@mii.ie
