The new ‘digital divide’

We have all seen the articles in the paper over the years about the so-called ‘digital divide’. According to Wikipedia, the ‘digital divide refers to the gap between people with effective access to digital and information technology, and those with very limited or no access at all. It includes the imbalance both in physical access […]

What makes a strategy good or bad?

Download this simple, easy to follow Marketing Strategy Framework which you can print out and refer back to again and again.