Blessed are the number crunchers as they will inherit the earth. Or something like that. The trend towards better use of analytics for driving decision-making within organisations is now front and centre, as they say in the US. In fact, any form of career as an analytics and data guru is a sure-fire winner in […]
Get new marketing strategies in your inbox
A semi frequent email with my latest Marketing Week column, new discoveries in marketing trends and hard learned advice for business and marketers.