iBeacon – bringing shoppers more added value

The latest in a round of location based communications.  The Apple iBeacon launched with so far, a fair amount of success.  The iBeacon is BLE a small low energy blue tooth device which can be placed in locations where consumers may be active for example at the check-out or at a product display and so […]

What makes a strategy good or bad?

Download this simple, easy to follow Marketing Strategy Framework which you can print out and refer back to again and again.