Developing a Content Strategy
Over the years content has stood in the wings without being given the priority that it has really deserved. We have all been distracted by building all our other digital skills, honing our plans to ensure we are optimised and integrated and all the while content has been there, begging to be the centre of […]
Advertising is Salesmanship-in-Print. Or maybe ‘Copy’ is salesmanship in print
This concept is so basic and so effective that we don’t even notice it any more. Copy is what we are looking at with all marketing communications. Copy and the written word form the basis of a brand. Yet, then you think of creating a brand, it’s easy to think about pony-tailed advertising managers sitting […]