Understand that there are only three ways to increase your business

There are only three ways to increase sales in any business: • Increase number of customers • Greater purchase frequency • Increase transaction size. Most marketing efforts focus far too much on the first category – getting new customers. Indeed, with all the social media hype, you would swear that is all their is. The […]

How to look more attractive to more prospects.

I think that all businesses, whether large or small, are always looking for ways to make themselves more attractive in order to land more qualified consumers. Some revamp their image, while others tighten up their package. Generating new prospects is key to an organization’s survival and become critical during economic hard times. One’s ability to […]