The (digitally) illiterate CEO

Imagine you are an airline recruiting for a new CEO, and they admitted they did not really know anything about aircraft economics, aircraft leasing or airline distribution. Unlikely they would be hired, I’m sure you agree. It’s just as impossible to imagine any CEO of any retailer openly admitting they did not really understand this […]

Future marketing leaders will need a compass, not a map

                        In an uncharted world of exponential change driven by technology, marketing leadership means depending on judgement as much as data, and personality as much as skills. When discussing leaders and leadership, it’s a good idea to be clear about definitions. There are 17,623 […]

What makes a strategy good or bad?

Download this simple, easy to follow Marketing Strategy Framework which you can print out and refer back to again and again.