The guys at Lexus are ruining it for everyone else!

Until recently, consumers had a limited repetoire of companies that they could choose to deal with. This was often dictated by where they lived, how their tastes had developed, and what form of advertising was used. Of course, this is not the case anymore.  The woman shopping in the local mall is also looking at […]

What makes a strategy good or bad?

Download this simple, easy to follow Marketing Strategy Framework which you can print out and refer back to again and again.