Back to basics on getting a new customer

Many companies appear to assume their sales process is like buying an ice-cream. The steps in buying an ice-cream are real simple. It’s hot. There’s a shop. Open fridge. Agonise over choice of Choc-Ice or Magnum. Moan about cost of said ice-cream at till. Consume. There is another one – more my style, in fact: […]

What makes a strategy good or bad?

Download this simple, easy to follow Marketing Strategy Framework which you can print out and refer back to again and again.