The phrase ‘that might work in practice, but does it work in theory?’ is invariably attributed to economists. Unfortunately, the theoretical aspect is also what holds precedence in marketing degrees in many of our universities. In an article on Medium in 2016, Tribefire founder Daniel Palmer described studying marketing at university as “a frustrating waste […]
Get new marketing strategies in your inbox
A semi frequent email with my latest Marketing Week column, new discoveries in marketing trends and hard learned advice for business and marketers.