There is no standard measurement of social media success. Or if there is, I have not found one. However, I have pulled together what I consider to be the top ten measures of success – across all industries.
The ten typical measures used are:
• Brand recognition/awareness and reputation: Measure: active users -> positive neg stories
• Increased sales: Measure: leads
• Online credibility: Measure: messaging to the right people,
• Market research (listening): Measure: results from polls and results
• Customer service: Measure: replying to tweets / comments etc
• Customer engagement/advocacy /NPS: Measure : NPS, measures on advocacy
• Product innovation (collaboration and research) Measure: number of feedback from customers
• Increased traffic to website and other channels:Measure: increase traffic in site
• Reduced cost: Measure: lower communications cost
• Recruitment: Measure: lower communications cost (e.g. Linkedin)
