7 Ways to Convert Visitors Into Subscribers

7 Ways to Convert Visitors Into Subscribers

Was thinking about this and have come up with 7 ways to convert visitors into subscribers

1. You could offer your visitors a free ebook if they subscribe to your free e-zine.

2. You could offer your visitors a free advertisement in your free e-zine if they subscribe.

3. You could offer a free automatic entry into your contest or sweepstakes if they subscribe to your free e-zine.

4. Pitch better! Tell your visitors that the content of the e-zine is completely brand new and fresh and relevant – so they should subscribe!

5. Ensure that you have a sample version of your free e-zine on your web site, so they can check it out in advance.

6. Tell your visitors how many people have already subscribed to your e-zine, using Robert Cialdini’s principle of ‘Social Proof’

7. You could tell your visitors that a subscription to your free e-zine is only available for a limited time, using Robert Cialdini’s principle of ‘Scarcity’

Colin Lewis

Colin is the Director of Marketing at BMI Regional – British Midland. He is also the Curator of the largest Digital Marketing event in Ireland (DMXDublin).
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