How the Disco Versus Punk Rock Wars of the 1970s Help Us Think About Marketing Today
It’s often hard to look at trends objectively if you’re living through them, but marketers have got to ask themselves whether what they know today will be proven false tomorrow. Disco music was the sound of the summer of 1979: Chic, Donna Summer and Gloria Gaynor were at the top of the charts. The Bee […]
Forget Marketing Buzzword Bingo, Let’s Get Back to Basics
The tools, tech and channels of marketing change, but the song remains the same There is nothing new in marketing. There, I have said it. Oher than changes in technology and channels (with the channels often created by technology), little has really changed. The biggest problem with marketing in today’s digital, buzzword-dominated environment is that […]
Online Adspend goes €150m+ and set to continue to increase 15% for 2013
The past few years has been an exciting time for online advertising seeing an explosion of different advertising channels – social media, search and numerous more coming to the forefront and developing online advertising to become one of the biggest media categories in Ireland. The biggest push for online media came over the past few […]
Great benefits of Remarketing
Remarketing is the latest, highly effective online advertising solution which is reaping significant results. It keeps track of your visitors on your site by placing a small piece of code on your site and then cookies follow you around the internet and keep showing you the products or services your were browsing earlier. The ads […]
Marketing Your Business The Right Way
To market your business the right way you need a good marketing strategy. There are dozens of ways to market your business the question is which ways are the most effective for your product or service? You can outline your marketing strategy with this popular saying, “Who, what, where, when, and how?” Who is your […]
7 highly effective marketing tips to help small business
Here are 7 low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly. 1. Don’t Advertise Like a Big Business Big businesses advertise to create name recognition and future sales. A small business can’t afford to do that. Instead, design your advertising to produce sales …now. One way […]