We need evidence-based marketing to save us from fads and fashions
L0041074 WMS 990 Bloodletting Credit: Wellcome Library, London. Wellcome Images images@wellcome.ac.uk http://wellcomeimages.org Man wearing a tourniquet, letting blood into a bowl. Two other bowls already filled with blood sit nearby. ca. 1675 Arzneibuch. Compendium of popular medicine and surgery, receipts, etc., in German. Compiled for the use of a House of the Franciscan Order, probably in Austria, or South Germany. Published: - Copyrighted work available under Creative Commons Attribution only licence CC BY 4.0 http://creativecommons.org/licenses/by/4.0/

We need evidence-based marketing to save us from fads and fashions

It is all too easy to base marketing strategies on hope, fear, what has worked in the past and what others are doing, but the best marketers will hinge their…

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Facebook Tips for driving engagement
Image source: codemink.com

Facebook Tips for driving engagement

We’ve come quite a long way from the days of putting up our kitty photos and seeing all the likes tally up on your thumbs up button.  Gone are those days and in many ways it’s probably a good thing as anything that is that easy to do can be replicated very quickly and easily by anyone.  There are many tactics to driving your engagement levels on Facebook, beyond the Likes and it’s time to look at what’s affecting Facebook including trends from other channels and to look at what you can yield from your engagement rates. (more…)

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