We need evidence-based marketing to save us from fads and fashions

It is all too easy to base marketing strategies on hope, fear, what has worked in the past and what others are doing, but the best marketers will hinge their decisions on the facts. In 1836, French physician Pierre Louis conducted one of the first clinical trials in medicine. At the time, the removal of […]

Future marketing leaders will need a compass, not a map

                        In an uncharted world of exponential change driven by technology, marketing leadership means depending on judgement as much as data, and personality as much as skills. When discussing leaders and leadership, it’s a good idea to be clear about definitions. There are 17,623 […]

Facebook Tips for driving engagement

Facebook

We’ve come quite a long way from the days of putting up our kitty photos and seeing all the likes tally up on your thumbs up button.  Gone are those days and in many ways it’s probably a good thing as anything that is that easy to do can be replicated very quickly and easily […]

CityJet Launch on the streets of London

CityJet

The CityJet Launch Campaign has been spotted out in the wild. Big poster targetting the Hoxton / Shoreditch crown – nicely covering up a building. Well done to the folks at 7Stars  Media.

CityJet launches in London

CityJet

Over the last couple of months, I have been working on the one of the biggest brand launches of my career. CityJet merged with VLM Airlines earlier this year.  The two brands became one in mid-year and, the brand is being launched in its London heartland this week. Lots of outdoor, lots of press and, […]

What makes a strategy good or bad?

Download this simple, easy to follow Marketing Strategy Framework which you can print out and refer back to again and again.