Retail needs to wake up if they want to capture online shoppers.
A comprehensive survey from the USA shows that companies with developed Shopper Marketing plans are growing 50% faster than any other categories they participate in and there is a similar trend across Europe. This continues to highlight the way in which the shopper’s expectations are becoming more demanding in conjunction with the growth of digital. […]
The guys at Lexus are ruining it for everyone else!
Until recently, consumers had a limited repetoire of companies that they could choose to deal with. This was often dictated by where they lived, how their tastes had developed, and what form of advertising was used. Of course, this is not the case anymore. The woman shopping in the local mall is also looking at […]