Sticky Handouts

Sticky Handouts

The key to a great promotional handout for a trade show event is that it provides needed information about you and your business.  But for it to stick, in other words, not get thrown in the bin, it has to have something a little more than just information.

One of the very best ways to make sure your trade show handouts don’t get thrown away but will stick is to put an offer or voucher of some kind in them.  A voucher that a person can use after the show, will practically guarantee your handouts won’t get thrown away.  After all, your customers will want to use the vouchers!

And here’s a great tip that many people forget, you have the opportunity to gather names and addresses.  And it’s so easy!  You can use them for follow up using direct mail, email newsletter and other marketing promotions long after the trade show event is over.

This is an important part of marketing, using any venue or medium.  Follow up is essential.  What?  You thought you’d just do a trade show event and make some sales and that would be it?  What about the potential customers who only need a little nudging or who may not need your product or service now, but will in the future?  Are you going to just let them get away?

The truth is that it normally it takes six to seven times (and sometimes many more) to get a marketing or advertising message across to a consumer and make a sale.  That’s why there are so many avenues for advertising and promotions to begin with-to give businesses more opportunities to get their marketing messages across.

So the last thing you want to do is think a trade show event is all you have to do to make a sale.  Use a sticky handout that allows you to gather contact information and by continually reaching out to those people who have shown an interest in you, you’ll ensure they show a return interest in you!

Colin Lewis

Colin is the Director of Marketing at BMI Regional – British Midland. He is also the Curator of the largest Digital Marketing event in Ireland (DMXDublin).
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