$1.5 trillion is spent every year on marketing worldwide. Its an industry in the throes of reinvention. Given that nearly $600 billion is spent just on advertising on advertising , the scope for innovation is enormous. One of the speakers at DMX Dublin this year is Scott Brinker from Chief Martec.com. He believes that Marketing has become a technology-powered and that marketers must infuse technical capabilities in their DNA. We need a new type of marketer – a hybrid marketing-technology professionals. Scott has an amazing visual on Chiefmartec.com that explains it all, find out more here
Colin is the Director of Marketing at BMI Regional – British Midland. He is also the Curator of the largest Digital Marketing event in Ireland (DMXDublin).