System dynamics of the Marketing Technology Landscape

$1.5 trillion is spent every year on marketing worldwide. Its an industry in the throes of reinvention. Given that nearly $600 billion is spent just on advertising on advertising , the scope for innovation is enormous. One of the speakers at DMX Dublin this year is Scott Brinker from Chief He believes that Marketing has become a technology-powered and that marketers must infuse technical capabilities in their DNA. We need a new type of marketer – a hybrid marketing-technology professionals. Scott has an amazing visual on that explains it all, find out more  here