The keys to a marketing system

There a certain keys to a marketing system which I thought were worth mentioning. • Affordability: There is no free lunch in marketing. If your average transaction value is €1000, but you are only willing to spend €10 in acquiring, then there is no point in terms of talking about marketing. However, this does not […]

What makes a strategy good or bad?

Download this simple, easy to follow Marketing Strategy Framework which you can print out and refer back to again and again.