Think Black Friday is big? It’s nothing compared to China’s Singles’ Day
Black Friday – the day after Thankgivings Day – is known as one of the biggest shopping days in the calendar. However, Black Friday nothing compared to China’s Singles Day 11:11. When the clock struck midnight on 11 November 2018, so began the world’s biggest shopping spree. Singles’ Day or, as its officially called, the […]
Brands in the West need to follow the lead of China and find their own ‘red envelope’ strategy
Chinese New Year provides a perfect reason to look to the East for inspiration on how to innovate in one of the big untapped markets: mobile payments. Today is Chinese New Year, called the ‘Spring Festival’ in China, when everyone travels to their provinces to celebrate the most important holiday in the calendar.Tradition sees Chinese […]