In an uncharted world of exponential change driven by technology, marketing leadership means depending on judgement as much as data, and personality as much as skills. When discussing leaders and leadership, it’s a good idea to be clear about definitions. There are 17,623 […]
If there is one thing Mobile World Congress 2016 confirmed – amongst all the talk of wearables, the IoT and virtual reality being the future – it’s the fact that we are living in what is now a truly volatile, uncertain, complex and ambiguous world.
It’s an exciting time to work in marketing. Digital technologies are reshaping the way people buy. There is a big shift of marketing away from what we can generically call ‘advertising’ to experience-driven marketing, such as content marketing, social media and gamification. All businesses recognise the importance of adapting their marketing plans to the digital […]
The Digital Marketing Executive Programme is the premier digital training course in Ireland. It covers essential digital marketing disciplines. Over 13 weeks, you’ll get a complete overview of the digital marketing landscape. Whether or not you are new to digital, you’ll benefit from this training. It’s ideal if: You have some experience of […]
One of the many interviews from todays DMX Dublin.
Where will you be today? I will be right here at the must attend Seminar DMX Dublin!!!!
A brief interview from Institute of Ireland Marketing Breakfast. I am speaking on the topic “The Future of Marketing? (A lot) More
On Wednesday 14 March, I am speaking at the Marketing Institute of Ireland Marketing Breakfast. I am speaking on the topic “The Future of Marketing? (A lot) More Different Than You Think!”