How to keep on top of all things digital

It’s an exciting time to work in marketing.  Digital technologies are reshaping the way people buy.

There is a big shift of marketing away from what we can generically call ‘advertising’ to experience-driven marketing, such as content marketing, social media and gamification.  All businesses recognise the importance of adapting their marketing plans to the digital world.   However, few are as prepared as they would like for what this entails.  Why?  Because it very hard to know where to start?   Read on to find out where to start.

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Digital Marketing Executive Program

The Digital Marketing Executive Programme is the premier digital training course in Ireland.  It covers essential digital marketing disciplines.   Over 13 weeks, you’ll get a complete overview of the digital marketing landscape.   Whether or not you are new to digital, you’ll benefit from this training.  It’s ideal if:

  • You have some experience of traditional marketing but know less about digital than they would really like,
  • You have existing experience in digital disciplines but want to understand how different channels can all work together,
  • You want to gain fresh approaches from people who are at the ‘coalface’ of digital.

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