Create your marketing funnel
![Marketing Funnel](http://colinlewis.me/wp-content/uploads/2010/11/Marketing_Funnel.png)
When I was launching an airline brand into the European market a few years ago, one of the features of the campaign was outdoor advertising as well as print – mainly in London media. Within days of the campaign launch, I was inundated with phone calls from every advertising huckster in the UK. Every possible […]