There are no such things as ‘industries’, only ways of serving the customer need

Short-term thinking will lead brands to disaster. Instead marketers must understand the value their product provides the customer to be better prepared for the future. At some point in its development, every industry can be considered a growth industry, based on the apparent superiority of its product. But in case after case, industries have fallen […]

What makes a strategy good or bad?

Download this simple, easy to follow Marketing Strategy Framework which you can print out and refer back to again and again.