Sticky Handouts

The key to a great promotional handout for a trade show event is that it provides needed information about you and your business.  But for it to stick, in other words, not get thrown in the bin, it has to have something a little more than just information. One of the very best ways to […]

“The money is in the list”

It nevers ceases to amaze me the amount of hearsay that is passed off as expertise on Internet marketing. My particular favourite is amount of nonsense that is spoken about search engine optimisation (SEO). Just like everybody is an expert on marketing and has lots of opinions about what they perceive to be marketing (generally […]