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Tag: Mobile

Brands in the West need to follow the lead of China and find their own ‘red envelope’ strategy

Chinese New Year provides a perfect reason to look to the East for inspiration on how to innovate in one of the big untapped markets: mobile payments. Today is Chinese New Year, called the ‘Spring Festival’ in China, when everyone travels to their provinces to celebrate the most important holiday in the calendar.Tradition sees Chinese […]

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