Think Black Friday is big? It’s nothing compared to China’s Singles’ Day

Black Friday – the day after Thankgivings Day – is known as one of the biggest shopping days in the calendar. However, Black Friday nothing compared to China’s Singles Day 11:11. When the clock struck midnight on 11 November 2018, so began the world’s biggest shopping spree. Singles’ Day or, as its officially called, the […]

Retail needs to wake up if they want to capture online shoppers.

girl with mobile phone

A comprehensive survey from the USA shows that companies with developed Shopper Marketing plans are growing 50% faster than any other categories they participate in and there is a similar trend across Europe.  This continues to highlight  the way in which the shopper’s expectations are becoming more demanding in conjunction with the growth of digital. […]

What makes a strategy good or bad?

Download this simple, easy to follow Marketing Strategy Framework which you can print out and refer back to again and again.