Retail needs to wake up if they want to capture online shoppers.
![girl with mobile phone](http://colinlewis.me/wp-content/uploads/2014/11/article8_01.jpg)
A comprehensive survey from the USA shows that companies with developed Shopper Marketing plans are growing 50% faster than any other categories they participate in and there is a similar trend across Europe. This continues to highlight the way in which the shopper’s expectations are becoming more demanding in conjunction with the growth of digital. […]