The 7 unheard questions!

Any communication with a potential customer must endeavour to answer the reader’s unheard questions. Your email is unexpected. They are not lying around thinking about your brand. And your email or other communication has just shown up.

So look at it from their perspective – here are the questions they are asking:

1. Who is it from?
2. Is it really for me?
3. Have they spelt my name right?
4. Can I believe what they say?
5. Where did they get my name from?
6. What do they want me to do?
7. Why should I do it?

In a face-to-face situation, a sales person can answer all these questions. Here your online communication must do the same to put the reader at ease.


Share on linkedin
Share on twitter
Share on facebook
Share on email

Related Posts

The phrase ‘that might work in practice, but does it work in theory?’ is invariably attributed to economists. Unfortunately, the theoretical aspect is also what

What makes a strategy good or bad?

Download this simple, easy to follow Marketing Strategy Framework which you can print out and refer back to again and again.