The Right Kind of Survey

Surveys come in a variety of formats and each offers a different view into any demographic.   Online surveys, email surveys, phone surveys, mail surveys, personal in-home surveys are just a small number of potential methods that can be used to better understand the world you live and strive in.

Online Surveys

Anyone who spends anytime on the internet has probably taken a survey from time to time.  The subject of these surveys can vary from politics to religion or can include questions about entertainment, technology or lifestyles.  Online surveys are often not as intrusive as phone surveys or email surveys, because they tend to exist in a place the respondent has chosen to visit.  These surveys can be inexpensive to administer and can produce fast results.    Response rates for online surveys can sometimes be as high as 90 percent.  Online surveys are an attractive option for those who want a survey that provides a quick snapshot of one aspect or another.

Email Surveys

Email surveys tend to have most of the benefits of a web based survey.   They are easy to administer and can produce fast results.  The response rate for an email survey is close to that of an online survey.  However, email surveys cannot offer an interactive html format.  This format can be found in online surveys and is useful in providing more accurate results.

Phone Surveys

Telephone response rates can be around 40-80 percent.  They are somewhat cost efficient, depending on what kind of phone charges are present.   Like online and email surveys, phone surveys can be useful in large surveys that can be either national or international.  A downside to phone surveys is that they are limited to audio only.  This means the exclusion of visuals such as graphs, videos, charts and taste and smell samples

There are a few simple rules to consider when creating a survey.  Keep it short, nobody wants to spend all day filling out a survey.  Offer an incentive, whether it’s financial or a small trinket people love free stuff.  Personalize the request and make the respondent feel comfortable with the survey.  Make appeals to the respondents emotions.  A survey that covers an emotional topic is sure to get a stronger response.  last of all, make sure to point out that the respondents information will be kept anonymous.

Now that you know how to put a survey together and send it out.  Get out there and get to know the people who make your business tick.


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